Creative marketing is relational. It combines the best of marketing and creativity into one spot: knowledge and experience about business marketing best practices with fresh ideas and messaging to capture audiences and develop them into rabid fans.
Leslie Knope and other favorite characters of mine have influenced the way I look at branding when I'm working with clients. Our favorite television, film, or stage characters give us great cues and examples for building our business brand; by exploring three key elements of character development, we can clue into new ways to develop and/or improve our brand. This could be a book (and maybe one day it will be!), but for this context, I think there are three main "takeaways" to focus on from this concept of brand building through character development: Motivation, Appearance, and Backstory.
I shared a little bit of my time from my second retreat a week ago on Instagram, and a few folks wondered how I ran it. I believe that whether you own a business, work in a business, or don’t work at all, vision retreats should become a part of your year.
I thought perhaps a blog was the best way to explain, so here it is.
Writer's block. Ick. Several small business clients of mine who are wanting to write more blogs have been expressing recently how difficult it is to write and produce content on a regular basis. Here are the prompts I've enjoyed asking my clients when we start meandering down the path to escape writer's block
At 4:45 this morning as husband put on his fashion-forward suit and tie, I followed him around looking super sexy (because unlike you all I look my best in pajamas and Einstein hair) and documenting the whole process with photos. Later, after a nap, I reviewed the pictures I took and I stopped on the photo of his profile in the bathroom. There was my husband. All spiffed up and alert, and excited, and scared. And also, he was pretty bald. Like really bald.
Today, on Mother's Day, a day that for some induces pain, stress, and sadness, may we stop to notice how very beautiful the world around us is in the smallest of ways...and may we allow that discovery to push us to produce greater amounts of love, patience, kindness, and understanding.
As a performer and lover of theater (which, after all, is just elaborate storytelling), I found the best way to know my story inside and out, backwards and forwards, was to create a brand story map. You remember those, don't you? The ones that your literature teacher assigned for every book that seemed tedious and unimportant? Did you know that you can apply this tool to your LIFE? You can! AND IT IS AWESOME. Here's mine: