Musings: How Theater, Movies, or Television Can Inspire Brand Development

Leslie Knope and other favorite characters of mine have influenced the way I look at branding when I'm working with clients. Our favorite television, film, or stage characters give us great cues and examples for building our business brand; by exploring three key elements of character development, we can clue into new ways to develop and/or improve our brand. This could be a book (and maybe one day it will be!), but for this context, I think there are three main "takeaways" to focus on from this concept of brand building through character development: Motivation, Appearance, and Backstory.

Read More
Leslie Eiler Thompson
From the Archive: I think I'll Miss His Hair

At 4:45 this morning as husband put on his fashion-forward suit and tie, I followed him around looking super sexy (because unlike you all I look my best in pajamas and Einstein hair) and documenting the whole process with photos. Later, after a nap, I reviewed the pictures I took and I stopped on the photo of his profile in the bathroom. There was my husband. All spiffed up and alert, and excited, and scared. And also, he was pretty bald. Like really bald.

Read More
Defining your brand through a story map

As a performer and lover of theater (which, after all, is just elaborate storytelling), I found the best way to know my story inside and out, backwards and forwards, was to create a brand story map. You remember those, don't you? The ones that your literature teacher assigned for every book that seemed tedious and unimportant? Did you know that you can apply this tool to your LIFE? You can! AND IT IS AWESOME. Here's mine:

Read More
The power of an unapologetic brand: Leslie Knope

I am a performer and entertainer at my core...that's what I tell people when I meet them for the first time. My theater training and background absolutely informs how I consider the world around me (like this fun fact: Did you know anger is a secondary emotion? Google it. It just might change your life!) Because of this influence, I often compare personal branding to good character development in storytelling. It blew my mind when this first occurred to me...a good brand is just a character! 

Read More
Social Media: How does it tell your brand's story?

As a brand, the most powerful position is to have your tribe of followers ready and willing to engage in your endeavors (so that they buy your product, let's be real). How much more will they interact and purchase if there's a story provided for them to be a part of? A story that they've been following and can't part themselves from? We all know what it's like to be unable to put down a good book...are your social media platforms worthy of being called a "good read"?

Read More