Creative marketing is relational. It combines the best of marketing and creativity into one spot: knowledge and experience about business marketing best practices with fresh ideas and messaging to capture audiences and develop them into rabid fans.
I shared a little bit of my time from my second retreat a week ago on Instagram, and a few folks wondered how I ran it. I believe that whether you own a business, work in a business, or don’t work at all, vision retreats should become a part of your year.
I thought perhaps a blog was the best way to explain, so here it is.
Writer's block. Ick. Several small business clients of mine who are wanting to write more blogs have been expressing recently how difficult it is to write and produce content on a regular basis. Here are the prompts I've enjoyed asking my clients when we start meandering down the path to escape writer's block
As a performer and lover of theater (which, after all, is just elaborate storytelling), I found the best way to know my story inside and out, backwards and forwards, was to create a brand story map. You remember those, don't you? The ones that your literature teacher assigned for every book that seemed tedious and unimportant? Did you know that you can apply this tool to your LIFE? You can! AND IT IS AWESOME. Here's mine:
I am a performer and entertainer at my core...that's what I tell people when I meet them for the first time. My theater training and background absolutely informs how I consider the world around me (like this fun fact: Did you know anger is a secondary emotion? Google it. It just might change your life!) Because of this influence, I often compare personal branding to good character development in storytelling. It blew my mind when this first occurred to me...a good brand is just a character!